40 REASONS TO QUIT YOUR JOB
Student recruitment campaign for the 2017 class of Visual Communication Design in Aalto University. The strategy was to approach creative people, who had experienced the limitations of mediocre jobs, with humorous reasons to quit and apply to Master studies at Aalto instead. Over 40 days the online campaign was launched on the Aalto Visual Communication Design Facebook page by giving a reason a day.
The project was done in co-operation with Samar Zureik. Illustrations on reasons no. 9, 11, 28 and 39 (above) by Zureik.
